Cerebrum worked alongside Premier PR Stunts to deliver an immersive horror experience in London’s Piccadilly Circus to promote NBCUniversal’s new release of Halloween Ends.

We designed an immersive experience in which intimate audiences were invited to a viewing of Lawrie Strode’s (Jamie Lee Curtis’ character) house.

Audiences met a realtor who showed them around the property as prospetive buyers. Little did audiences know, but the house was still haunted and stalked by the prescence of the serial killer, Michael Myers.

Using escape room elements, moments of magic and our team of actors, audiences were increasingly aware of the threat posed by Michael. The experience culminated in his arrival, as he captures one of the auience (who was in fact an actor posing as an attendee), before coming for the rest of the group. The unfortunate realtor also met a grisly end, before the group were rescued and escorted to safety.

Cast list

Freya Evans & MJ Lee- Belinda
Lolly Campbell & Charlotte Coles - Stooge
Alex Francis & Max Tyler - A Killer